BMW of Lafayette Groundbreaking Ceremony

DeFouw Automotive to Celebrate Groundbreaking of BMW of Lafayette

Located on the north side of the current DeFouw Chevrolet Showroom, DeFouw Automotive will be building a first of its kind in Indiana, from the ground up, BMW of Lafayette facility.  The project has been 3 years in the making.

“BMW first asked us to remodel and we decided to build a new state-of-the-art facility to improve the showroom by focusing on an engaging and comfortable atmosphere.  This will provide the ultimate customer experience and also increase our service department to be able to better serve our growing customer base,” said Chad Schneider, Director of Marketing for DeFouw Automotive.

The new facility will nearly triple in size compared to the current BMW building.  With nearly 24,000 square feet, the new building is sure to exceed customers’ expectations and needs.  Its modern and open concept will offer the best customer experience.  The new architecture, furniture, digital media and the BMW Product Genius promotes the ultimate customer experience within the consultation sales process.

The new Future retail facility design is influenced by the 1929 German Pavilion built for the International Exposition in Barcelona, Spain.  It is an important building in the history of modern architecture, known for its simple form and spectacular features of minimalism like the “free plan” and the “floating roof” showing timeless slab architecture at its finest.  The design of slice walls and slab roof ensembles in combination with glass and natural light create a premium atmosphere.  This white colored surrounding shell is bringing the focus straight to the heart of the dealership, the showroom and its heart, the driving gallery, where the ultimate driving machine is displayed.

The showroom will be 11,700 square feet and will include an Isetta Bar so customers can enjoy a cup of coffee and numerous entertainment options while they are waiting for their car to be serviced, or just want to stop in to enjoy the atmosphere.  The showroom will also include an Icar display which will feature inspiring design and a new perception of the premium quality promoting the future of electric mobility.  Visionary cars and mobility services paired with inspiring design and a new perception of premium quality.  Customers can also take advantage of the electric charging stations.

The 12,000 square feet Service Center will include 10 service bays, compared to the 4 in the current service building.  It will feature state-of-the-art lifts, shop equipment and tire and alignment equipment.  The space will feature a climate controlled service drive thru and reception area.  DeFouw also offers the only BMW certified collision repair center in Central Indiana.

DeFouw Automotive invites the public to join them on Thursday, August 11 at 10:00am for their Groundbreaking Ceremony.

About DeFouw BMW

Bill DeFouw BMW became part of the DeFouw Chevrolet landscape in 1982. DeFouw Automotive was established in 1961 and for over 55 years has been serving the Greater Lafayette area and surrounding counties with the best products and outstanding customer service. The new building will be called BMW of Lafayette while still a part of the DeFouw Automotive Group.

DeFouw BMW of Lafayette

320 Sagamore Pkwy South

Lafayette, IN 47905

765-449-2800

http://www.defouw.com/

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